" If you look at it now from the Google perspective, how do you make billions of dollars? Hundreds of millions doesn’t count anymore; how do you make billions? And that’s the question we’ve been tasked. Is this a Google-scale business, or is this a nice business for a startup? "
- Noam Bardin

The quote discusses a critical perspective on achieving massive financial success within the technology industry, specifically highlighting the significant difference between making hundreds of millions of dollars and reaching the billion-dollar mark. It emphasizes the importance of scaling an idea or business to become not just profitable but truly impactful and transformative.

This statement delves deeper into what it means to be considered a game-changing entity in today’s fast-paced technological landscape. Achieving billions is no longer about simply creating a successful product or service; it's about building something that fundamentally alters the way people interact with technology on a global scale, akin to what Google has accomplished. The speaker questions whether a particular venture can grow and thrive at such an exponential rate to become a cornerstone of innovation and success in its industry or if it will remain a respectable but smaller-scale enterprise. This thought process underscores the ambition required for startups to stand out amidst fierce competition and encourages them to aim high, striving not just for profitability but for revolutionary impact.

Noam Bardin is the founder and CEO of Waze, a navigation application that was acquired by Google in 2013. His insights often reflect on the challenges and opportunities faced by tech companies aiming for unprecedented success, illustrating his experience and perspective from leading an impactful startup through its acquisition by one of the largest technology giants in the world.