" If you have a successful movie, No. 2 is always a little bit bigger. "
- Ross Duffer

In simple terms, this statement suggests that if a movie becomes successful, its sequel or follow-up tends to have a larger production scale and receive more attention from both creators and audiences alike. This can mean bigger budgets, wider distribution, or even increased anticipation and excitement surrounding the new release.

The deeper meaning of this quote delves into the dynamics of success in entertainment and beyond. It hints at how initial achievements set the stage for subsequent endeavors to not only match but often exceed expectations. In the film industry, a successful project can create substantial pressure and opportunity for its sequel to make an even bigger impact. This phenomenon is driven by audience demand for more content, higher production values, and greater storytelling ambition. It also reflects how success in one area can pave the way for expanded horizons and opportunities in related fields.

Ross Duffer is a well-known American screenwriter and director who, along with his brother Matt, co-created and produced popular TV series such as "Stranger Things" and "The Midnight Sky." The quote likely stems from their experience within the entertainment industry, where they have witnessed and participated in this pattern of success begetting larger-scale projects.