" If you fire people, you fire customers. "
- Ferdinand Piech

When an organization dismisses employees, it often results in a loss of customers as well. This can happen because firing employees can damage the company's reputation and create negative perceptions among current and potential clients. Customers may perceive the company as unstable or uncaring if they see repeated instances of employee turnover.

Beyond its surface meaning, this statement underscores the interconnectedness between an organization’s internal management practices and its external business outcomes. Treating staff poorly or dismissing them frequently can lead to a decline in customer satisfaction and loyalty. This is because employees are often the face of a company; their morale, motivation, and treatment affect how they interact with customers. A workforce that feels valued and secure tends to provide better service, which in turn attracts and retains more customers. Conversely, when employees feel undervalued or insecure due to layoffs or firings, it can lead to decreased productivity, poor customer experiences, and ultimately drive away business.

The quote is attributed to Ferdinand Piech, a prominent figure in the automotive industry who served as chairman of Volkswagen Group for many years. Known for his sharp business acumen and technical expertise, Piech was instrumental in transforming Volkswagen into one of the world’s largest automakers. His comment reflects his understanding that effective human resource management is crucial not just for internal harmony but also for sustaining a strong customer base.