" If you don’t have content, you don’t sell hardware. We need a suite of content of really fun, compelling experiences that aren’t just hardcore game-oriented, and when that’s good enough, it’ll be an easy decision to go to the consumer market. "
- Brendan Iribe

In today's competitive market, having engaging content is crucial for selling hardware products, according to Brendan Iribe’s statement. He emphasizes that without captivating and enjoyable experiences offered through software or applications, it becomes difficult to attract consumers to purchase hardware devices.

Iribe highlights the importance of offering a diverse range of content that appeals to various interests beyond just hardcore gaming. This approach suggests that successful hardware sales depend not only on the quality of the device itself but also on its ability to provide users with a variety of engaging and fun experiences. By ensuring there is a suite of compelling, accessible content available for different types of consumers, companies can create an environment where customers are more likely to choose their product over competitors'.

Brendan Iribe is co-founder and former CEO of Oculus VR, the company behind the popular Oculus Rift virtual reality headset. His insights into the relationship between hardware and software come from extensive experience in creating innovative technology products that rely on engaging content to attract users and drive sales.