" If you can’t say it in three minutes, I don’t want to know about it. "
- Art Alexakis

In its simplest form, this statement suggests that if an idea or concept cannot be effectively conveyed within a short timeframe—specifically three minutes—it lacks significance and may not warrant further attention. It emphasizes the importance of concise communication, where clarity and brevity are paramount in making one's point.

Delving deeper into the quote’s essence reveals layers of meaning beyond mere efficiency. It underscores that truly impactful ideas should be accessible and straightforward enough to capture a listener’s interest quickly. This implies a challenge for communicators: they must distill their thoughts down to their core essentials, ensuring they resonate immediately rather than requiring extensive explanation or context. Furthermore, the quote reflects a broader critique of verbosity in communication, suggesting that prolixity can obscure meaning and diminish engagement.

Art Alexakis is an American singer-songwriter known for his work with the band Everclear. His statement likely stems from experiences within music and entertainment industries, where concise messaging and quick connection with audiences are crucial.