" If you ask me, ‘So what is your business model?’ Our business model’s always about shifting to higher value opportunities. "
- Ginni Rometty

In simple terms, the speaker is discussing how their approach to business revolves around continuously adapting to more valuable opportunities. This statement reflects a strategic mindset that emphasizes flexibility and evolution rather than sticking to a fixed model.

Looking deeper into this quote, it highlights the importance of being adaptable in today's rapidly changing business environment. The idea is not just about shifting gears but also recognizing and pursuing higher value opportunities as they arise. This perspective underscores the need for businesses to be proactive, innovative, and constantly looking ahead to stay competitive. It encourages a mindset where leaders are open to change, embrace new challenges, and seek out avenues that promise greater returns or strategic advantages.

Ginni Rometty is the former CEO of IBM and an influential figure in the technology industry. Known for her leadership and strategic vision, she played a crucial role in steering IBM through significant transformations during her tenure from 2012 to 2020. Her insights often focus on the importance of innovation, digital transformation, and business agility—themes reflected in this quote about embracing higher value opportunities.