" If something is going to happen, whether you want it to happen or not, it is going to happen. And you are much better off cannibalizing yourself, or being ahead of whatever direction the world is headed than you are howling at the wind or wishing it away or trying to put up blockers. "
- Andy Jassy

In everyday terms, this quote suggests that some things are inevitable regardless of our desires or efforts to prevent them from happening. It advises that rather than resisting these changes or wishing they would go away, it's more beneficial to adapt and take proactive steps in line with the direction the world is moving towards.

At a deeper level, Andy Jassy’s statement encourages individuals and organizations to embrace self-renewal and forward-thinking strategies. Instead of clinging to outdated practices or trying to fight against unavoidable trends, one should focus on innovation and improvement. This involves recognizing when change is necessary and being proactive about it. By taking the initiative to evolve oneself or one's organization ahead of time, rather than reacting passively to external pressures, individuals can position themselves for success in a rapidly changing world.

Andy Jassy, the quote’s author, is a prominent figure in technology and business leadership. He currently serves as the CEO of Amazon Web Services (AWS), a division of Amazon that offers on-demand cloud computing platforms and APIs to individuals, companies, and governments. Prior to his role at AWS, he held various leadership positions within Amazon, contributing significantly to the company’s growth and success over many years. Jassy is known for his strategic vision and emphasis on innovation in technology-driven enterprises.