" If a show ever tries to be cool, then it’s going to be doing something wrong. "
- Michael Schur

In everyday parlance, the statement suggests that when a television show aims to appear trendy or fashionable, it often misses its mark by prioritizing superficial elements over genuine content. This can lead to an artificial feel and detract from the authenticity of the program.

The deeper meaning behind this quote reveals a broader critique about the nature of creativity and integrity in media production. It implies that true quality and longevity in television programming come from sincere storytelling, character development, and thematic depth rather than trying to capture fleeting trends or attempting to appear edgy for its own sake. This perspective encourages creators to focus on crafting content that resonates with viewers through substance and honesty instead of attempting to be cool or trendy.

Michael Schur is a renowned American television writer, producer, and director known for creating popular shows such as "The Office," "Parks and Recreation," and "The Good Place." His work often explores themes of morality, friendship, and personal growth with wit and sincerity. This quote reflects his approach to writing that emphasizes substance over style, making him a respected figure in the television industry.