" If a scientist sidesteps their scientific peers, and chooses to take an apparently changeable, frightening and technical scientific case directly to the public, then that is a deliberate decision, and one that can’t realistically go unnoticed. "
- Ben Goldacre

When a scientist bypasses their professional community and opts instead to communicate complex and potentially controversial scientific issues directly to the general public, they are making an intentional choice that carries significant implications. This decision is bound to draw attention because it departs from conventional methods of sharing research findings and engaging with peers.

The deeper meaning behind this statement underscores the importance of trust and credibility in the dissemination of science. By going straight to the public without first consulting fellow scientists, a scientist may be seen as prioritizing immediate impact or media attention over peer review and consensus-building within their field. This approach can sometimes undermine the integrity and rigor of scientific communication, as it bypasses the checks and balances that are inherent in the academic system. At the same time, there is an understanding that direct public engagement might be necessary when issues have broad societal implications that need urgent attention.

Ben Goldacre, the author of this quote, is a well-known British physician, researcher, and science communicator who advocates for better communication between scientists and the general public. His work focuses on combating pseudoscience and promoting evidence-based practice in healthcare, among other fields. He has been instrumental in highlighting the importance of transparency and accountability in scientific research and its presentation to the wider world.