In simple terms, the statement suggests that believing something can make it visible or tangible to us. It implies that our perceptions are shaped by what we already think and believe. If we don't have a preconceived notion about something's existence or significance, we might overlook it entirely.
The deeper meaning of this quote lies in its exploration of how belief influences perception and reality. Marshall McLuhan is highlighting the idea that our understanding of the world is heavily influenced by what we choose to focus on based on our beliefs. This can apply to many aspects of life—whether it's technological changes, social trends, or personal experiences. By believing something strongly enough, we may be more inclined to notice and interpret evidence in a way that supports our belief. Conversely, if we doubt the existence or importance of something, we might ignore clear signs that support its relevance.
Marshall McLuhan was a Canadian philosopher and communications theorist known for his influential theories on media studies and the effects of technology on society. He coined phrases like "the medium is the message" and advocated for understanding how different forms of communication shape human perception and behavior. His insights often reflect on the interplay between what we believe, how we communicate, and our perceptions of reality, making this particular quote a fitting encapsulation of his broader philosophical ideas.
