" I wanted to make sure that this be the first scientific and technology revolution in history in which the public thoroughly discussed all the potential benefits and all the potential harms, in advance of the technology coming online and running its course. "
- Jeremy Rifkin

In simple terms, Jeremy Rifkin suggests that it's crucial to ensure a thorough discussion among the general public about both the potential advantages and disadvantages of new scientific and technological advancements before these technologies are fully implemented. This approach aims to prepare society for the impacts—both positive and negative—that might arise from these innovations.

Delving deeper into this statement, Rifkin emphasizes the importance of engaging all members of society in conversations about emerging technologies while they are still in developmental stages. By doing so, he advocates for a proactive rather than reactive stance towards technological progress. This means that instead of waiting to address issues once new technologies have been integrated into daily life and problems start surfacing, we should anticipate potential challenges and opportunities through open dialogue. Such discussions can help mitigate risks and harness the full benefits of innovation more effectively.

Jeremy Rifkin is a well-known American economist, social critic, and author who has written extensively on the impact of technological advancements on society. He is particularly known for his theories about economic trends and how they influence culture and politics globally. His work often centers around creating sustainable solutions to the challenges posed by rapid technological changes.