" I want to reach the Mr. Joneses and Mrs. Smiths who wouldn’t give Waco a second thought. "
- David Thibodeau

In simple terms, the speaker wishes to connect with people who might otherwise dismiss Waco as unimportant or irrelevant. This desire highlights a strategy aimed at reaching out to a broader audience beyond those already familiar with or interested in Waco.

The deeper meaning of this statement reveals a nuanced understanding of public perception and engagement. By acknowledging that there are individuals who might overlook Waco due to a lack of familiarity or prior interest, the speaker demonstrates an awareness of the challenges involved in gaining widespread attention. This quote also suggests a proactive approach to communication and community outreach by aiming to capture the imagination and curiosity of those who have no preconceived notions about Waco. It implies a desire for inclusivity and broad appeal rather than catering exclusively to already engaged audiences.

David Thibodeau is an individual known for his insights into public relations and effective messaging strategies. His quote reflects his expertise in crafting messages that resonate with diverse audiences, ensuring that important information or initiatives do not go unnoticed by those who might initially seem unlikely to be interested.