" I used to teach at the Columbia journalism school, and I would tell my students that every book has to have a sentence that motivates it. "
- Alissa Quart

In simple terms, Alissa Quart’s statement highlights the significance of a single sentence that drives the entire purpose of writing a book. This sentence acts as a catalyst or a cornerstone around which all other ideas and narratives in the book are built.

Digging deeper into Quart's advice, this quote emphasizes the importance of clarity and direction when embarking on a large project like writing a book. It suggests that every writer should be able to identify and articulate one central idea or motivation that compels them to write. This sentence serves as both an anchor for the author’s thoughts and a guiding light for readers. Without such a pivotal statement, the narrative might lose its focus or direction. Moreover, this insight extends beyond journalism into any form of writing or creative expression where a clear message or theme is crucial.

Alissa Quart is an accomplished journalist and writer with extensive experience in the field of media and social commentary. Known for her work on issues such as consumer culture and labor rights, she brings a wealth of knowledge to her teachings at Columbia Journalism School. Her quote reflects not just her professional expertise but also her deep understanding of what makes compelling writing successful.