" I thought there was a way of marrying what I wanted to do with filmmaking with pop videos, which I found out through a couple projects just wasn’t possible. That’s not saying anything about the artist. If you’re making an Usher video, you’re making an Usher video, not a film with an Usher song in it. "
- Hiro Murai

In the given statement, Hiro Murai expresses his experience with creating music videos, particularly emphasizing a distinction between films and music videos. He explains that he initially believed there could be a way to blend his filmmaking aspirations into pop video projects but found out through practical experience that such an integration was not feasible. This realization stems from the understanding that when one is working on a project for an artist like Usher, the primary focus remains on creating a successful music video rather than attempting to turn it into a cinematic film.

The deeper meaning of Murai's statement lies in his reflection on artistic integrity and the boundaries between different forms of creative expression. He suggests that while there might be an inclination among filmmakers to infuse their work with elements of narrative complexity or visual artistry typical of films, music videos inherently have their own unique demands and conventions. This insight underscores the importance of recognizing the distinct nature of each form of media and adhering to its specific requirements for effectiveness and audience engagement.

Hiro Murai is a renowned director known for his innovative approach in both advertising and filmmaking. His work spans various projects, including directing episodes of popular television series such as Atlanta and Stranger Things, as well as collaborating with numerous musicians on music videos. This quote captures a moment of realization in Murai's career journey, highlighting the nuances between different creative mediums and the importance of aligning one’s vision with the format at hand.