" I think people are very interested when a creator is really trying to do something new and do it with integrity and honesty, when it gives them something they can connect with and has an emotional core. "
- Roy Price

When discussing creativity and innovation, Roy Price suggests that people are drawn to creators who strive to produce something genuinely new and authentic. This means more than just creating content or products; it involves doing so with honesty and integrity. Such creations often have an emotional depth that resonates with the audience.

At a deeper level, this statement underscores the importance of authenticity in creative work. It highlights how people appreciate genuine efforts that go beyond mere novelty to touch on universal emotions and experiences. By emphasizing integrity and emotional connection, Price suggests that true creativity is not just about originality but also about sincerity and the ability to evoke meaningful feelings in others. This approach can lead to more profound and lasting impact, as it helps creators forge a stronger bond with their audience through shared human experiences.

Roy Price is known for his contributions to television and digital media production, particularly at Amazon Studios where he was responsible for overseeing original content development. His insights on creativity reflect his extensive experience in the entertainment industry, highlighting the value of authentic storytelling and emotional resonance in engaging audiences worldwide.