" I think I’ve changed my business strategy every year since 2003. You have to be watching the horizon constantly. The rug has been pulled out from under our feet so many times. "
- John Allison

The statement suggests that the speaker has frequently altered their business strategy over a span of many years, reflecting a need to adapt quickly to changing circumstances. The phrase "the rug has been pulled out from under our feet" implies unexpected challenges or shifts that demand immediate adjustments in how one operates.

On a deeper level, this quote underscores the importance of agility and continuous adaptation in the face of unpredictable market conditions. It highlights the necessity for businesses to remain vigilant about emerging trends and potential threats. By watching "the horizon constantly," the speaker emphasizes being proactive rather than reactive, which is crucial for staying ahead in competitive environments where stability can be fleeting. This perspective encourages entrepreneurs and business leaders to embrace flexibility and resilience as core values.

John Allison, the author of this quote, has extensive experience in the financial services industry. As a former CEO, he often shares insights on leadership and business strategy based on his personal journey through various economic cycles and market disruptions. His observations reflect a pragmatic approach to navigating complex and ever-changing business landscapes.