" I think it’s exciting because it pushes you harder to write a great song. Even for established artists, it has to be really good now because people have so many other options. "
- Nina Nesbitt

In today's rapidly evolving music industry, artists face increasing pressure to produce high-quality songs that stand out from the crowd. Nina Nesbitt highlights this challenge by emphasizing how competition has intensified as people have more options for entertainment and musical discovery. This quote underscores the necessity for musicians to deliver exceptional work to capture their audience’s attention.

Beyond its surface meaning, this statement reflects a broader trend in creative industries where consumers are inundated with choices, making it crucial for creators to craft content that resonates deeply and sets them apart from others. The constant influx of new music means artists must not only focus on songwriting quality but also continuously innovate and engage their audience effectively. This environment fosters creativity and excellence, as those who can consistently deliver compelling and unique songs are more likely to succeed.

Nina Nesbitt is a Scottish singer-songwriter known for her emotive lyrics and melodic tunes. Born in 1995, she rose to prominence with the release of her debut single "Nessa's Violin" at just 16 years old. Over the past decade, she has released several albums and singles that blend pop, rock, and folk influences, earning recognition for her distinctive voice and songwriting skills. Her insights into the music industry provide valuable perspectives on the challenges faced by artists today.