" I think I’d have to say my favorite IWC. They have been around for so long and the craftsmanship is top notch. A watch maker that has been in business over 100 years has to know what they are doing. "
- Brian McKnight

In the given statement, Brian McKnight expresses his admiration for IWC watches, highlighting their longevity and superior craftsmanship. He notes that the company’s extensive history, spanning over a century, speaks to its expertise and reliability.

The deeper meaning of this quote lies in recognizing the value of experience and tradition in manufacturing. McKnight's words suggest that enduring success is not merely about innovation or modernity but also about honing skills and refining processes through decades of dedicated work. This perspective underscores the importance of learning from past practices while continuously striving for excellence, a principle applicable beyond horology to various industries.

Brian McKnight, an accomplished American R&B and soul singer, often shares insights on social media platforms like Instagram, where he engages with his fans by discussing topics ranging from music to personal interests such as watches. His endorsement of IWC reflects both his appreciation for fine craftsmanship and his willingness to share authentic recommendations with his audience.