" I started producing in California, and they called it mob music. When I moved to Atlanta, the sound was different. People in Atlanta didn’t like to rap over West Coast beats. So I had to make adjustments to what was going on in the South. "
- Zaytoven

In this statement, Zaytoven discusses his experience adapting his music production style when he moved from California to Atlanta. He explains that upon relocating, he noticed a significant difference in the preferences of local artists and audiences who were less inclined towards the West Coast sound, which required him to adjust his approach accordingly.

Beyond its surface meaning, this quote delves into broader themes within the music industry, particularly highlighting the importance of adaptability and understanding regional tastes. Zaytoven’s journey reflects how an artist must constantly evolve their style to resonate with different markets and maintain relevance in a competitive landscape. This insight underscores the dynamic nature of musical genres and the influence of geography on cultural expressions.

Zaytoven, born KeVaughn Cabbil, is a renowned American music producer based in Atlanta. Known for his distinctive production techniques that often incorporate unconventional instruments and sounds, he has worked extensively with notable artists such as Migos and Lil Wayne, contributing significantly to the sound of Southern hip-hop.