" I so think it’s limiting to define an audience ahead of time. This is something I’ve brought on myself by being like, ‘There are no ‘real’ teen publications! That’s what I’ll do!’ But then it’s like, well, if I want ‘Rookie’ to be successful and popular, then people will invalidate the realness by saying it’s popular and mainstream. "
- Tavi Gevinson

In her statement, Tavi Gevinson reflects on the constraints that come with setting a specific audience expectation from the start when creating content or a publication. She mentions how she initially aimed to fill what she perceived as an absence of genuine teen-focused publications, deciding to take on this role herself. However, she acknowledges the challenge and potential criticism that arises if her work gains popularity and becomes widely accepted, leading some to question its authenticity due to its mainstream appeal.

Beyond the surface interpretation, Gevinson's quote delves into broader issues about artistic integrity and commercial success. She touches upon the tension between staying true to one’s original vision and embracing a wider audience, which can lead to accusations of diluting or selling out one's initial purpose. This dilemma is common in creative industries where creators must balance their authentic voice with the desire for recognition and acceptance by a larger public. Gevinson suggests that achieving success and popularity may inadvertently cause people to doubt the originality and authenticity of her work, highlighting how these seemingly contradictory forces can impact an artist’s perception.

Tavi Gevinson is a writer, model, and actress known for founding Rookie Magazine when she was just 13 years old. Her platform quickly gained traction among young readers by offering a voice that felt genuine and relatable to teens navigating the complexities of growing up. Through Rookie, Gevinson has become an influential figure in teenage culture, addressing topics such as fashion, feminism, and personal growth with honesty and insight.