" I love beautiful things; I like having nice clothes, and I can appreciate why other people do – but I’ve also started to learn more about the impact of what we buy: how things are made, how much you buy and the quality of everything. "
- Lily Cole

In her statement, Lily Cole expresses a nuanced appreciation for material goods and fashion while acknowledging their environmental and ethical implications. She values aesthetics and personal style but also recognizes the importance of understanding how these items come into existence and what their production entails.

The deeper meaning of Cole’s words lies in the balance between enjoying life's pleasures and being conscious consumers. By reflecting on how products are made, she underscores the significance of considering the environmental impact and labor practices associated with fashion and other consumer goods. This awareness encourages a more thoughtful approach to consumption, where individuals weigh not just their desire for beautiful things but also the broader consequences of their purchases.

Lily Cole is an English model, actress, writer, and activist who has been at the forefront of discussions on sustainability in the fashion industry. Her background allows her to combine her passion for style with a critical view of its environmental impact, making her voice both credible and influential in these conversations.