" I have never made money selling records. I have never really made money touring, either, or with merchandise, surprisingly. But I do make money by just having my songs in the background of television shows or in commercials or movie trailers. That’s been really good. "
- Sia

In this statement, Sia shares her insights into how she earns a living as a musician. She reveals that despite creating music and performing live shows, which are traditional sources of income for artists, she has not seen significant financial gains from these activities. Instead, she highlights the substantial earnings she receives through licensing her songs to be used in television shows, commercials, and movie trailers.

The deeper meaning behind Sia's statement reflects a broader shift within the music industry, where new revenue streams are increasingly important for musicians' financial stability. As streaming services have disrupted traditional sales models, artists like Sia find alternative ways to monetize their work beyond album purchases or concert ticket sales. Licensing songs for use in media is one such lucrative avenue that allows artists to reach a wider audience and earn substantial income from the background music in various entertainment formats.

Sia Furler, the artist behind the quote, is an Australian singer-songwriter known for her distinctive voice and emotive lyrics. Born on December 1, 1975, Sia has been a prominent figure in pop music since the early 2000s. She initially gained recognition with her work as a songwriter for other artists but later found fame through her own unique brand of electropop and R&B. Her songs often explore themes of personal struggle and resilience, resonating deeply with listeners around the world.