" I don’t think you can really make television based on what you think audiences want. You can only make stories that you like, because you have to watch it so many times. "
- Dick Wolf

In simple terms, the quote suggests that creating television shows based solely on what audiences might want is impractical. Instead, it emphasizes the importance of making stories that resonate with the creators themselves, as they will be repeatedly watching and engaging with their own work over time.

At a deeper level, this statement underscores the significance of passion and personal connection in storytelling. Dick Wolf argues that to sustain long-term creative success in television production, creators must stay true to their artistic vision and interests, rather than succumbing to market demands or trends. This approach not only ensures that the content remains authentic but also allows for a more meaningful and enduring impact on viewers who are attracted by genuine creativity. By focusing on what they genuinely care about, writers and producers can develop shows with depth and longevity.

Dick Wolf is an acclaimed American television producer, screenwriter, and director best known for creating popular police procedurals such as "Law & Order" and its spin-offs. His extensive experience in the industry highlights the importance of staying true to one's creative instincts while navigating the complexities of television production.