" I don’t keep an ongoing dribble of updates of my day, but I tell little compartmentalized stories every day on Snapchat. I use it much more like making a movie than maintaining a diary. When people watch my 60-second clips, there’s a beginning, middle, and end. "
- Casey Neistat

In Casey Neistat's statement, he describes his approach to using Snapchat as a creative medium rather than a diary-keeping tool. Instead of providing continuous updates throughout the day, he focuses on crafting short, engaging stories that have clear narrative structures and are no longer than sixty seconds each.

Neistat’s quote goes beyond just describing how he uses social media; it reflects broader ideas about storytelling and content creation in the digital age. By likening his Snapchat clips to mini-movies, Neistat emphasizes the importance of structure, creativity, and audience engagement in an era where information is abundant but attention spans are limited. This approach not only sets a high bar for quality content but also highlights the significance of narrative coherence even within brief moments captured in daily life. It suggests that successful communication doesn’t just happen by accident—it requires thoughtfulness and intention.

Casey Neistat is an American filmmaker, YouTuber, and entrepreneur known for his engaging storytelling style across various digital platforms. His work often explores themes of urban exploration, technology, and personal challenges, making him a prominent figure in the contemporary narrative filmmaking community.