" I believe in never giving up, no matter what the odds. My mantra is, ‘Failure is temporary. Giving up is permanent.’ "
- Kiran Mazumdar-Shaw

The quote encourages perseverance through difficult times by emphasizing that setbacks are only temporary and can lead to eventual success if one continues to strive forward. It suggests that failure should be viewed as a momentary state rather than an endpoint, urging individuals not to let obstacles discourage them from pursuing their goals.

At its core, this statement underscores the importance of resilience and adaptability in achieving long-term objectives. By framing failures as stepping stones toward success, it promotes a mindset that values continuous effort over immediate outcomes. This perspective can significantly impact how one approaches challenges and setbacks, fostering a more optimistic outlook on overcoming adversity. It also highlights the significance of maintaining determination even when faced with seemingly insurmountable odds.

Kiran Mazumdar-Shaw is an Indian entrepreneur who founded Biocon Limited in 1978, now one of India's leading biopharmaceutical companies. Her journey from a small-scale brewery to becoming a major player in the global pharmaceutical industry is marked by numerous challenges and setbacks. The quote reflects her personal philosophy and approach to business, which has driven her success despite significant obstacles along the way.