" I believe in books. I believe more in ‘cross-media’ – how characters are adapting across mediums. "
- Bing Gordon

In simple terms, Bing Gordon expresses his faith in how stories and characters transcend different forms of media. He believes that the essence of these stories and their characters can be effectively portrayed through various mediums, such as books, films, television shows, and video games.

When delving deeper into this quote, it highlights a significant shift in storytelling from traditional literature to an interconnected world of multiple media platforms. This perspective emphasizes that characters and narratives are not confined by one form but evolve and adapt across different formats, thereby enriching the overall narrative experience for audiences. It suggests that there is value in exploring how beloved characters can be expressed differently depending on the medium’s unique storytelling capabilities. For instance, a book's capacity to delve into character psychology contrasts with the visual and interactive elements of video games or the emotive power of film.

Bing Gordon is known as an influential figure in the gaming industry, notably serving as Chief Creative Officer for Electronic Arts (EA). His insights often bridge the gap between creative storytelling and technological innovation. With a background that includes both music and game development, Gordon's statement encapsulates his broad view on the evolving nature of entertainment and how different media can collaborate to bring stories to life in increasingly innovative ways.