" I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I’d previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. "
- M. J. Rose

The quote expresses a sentiment about the monotony and lack of creativity that can arise when an author feels compelled to write specifically for a particular audience or market rather than pursuing their own artistic vision. The speaker reflects on how this approach contrasts with their genuine passion for writing, suggesting that catering strictly to market demands is unsatisfying.

This quote delves into the broader theme of artistic integrity versus commercial viability in creative industries. It highlights the tension between an artist's desire to express themselves freely and their need to appeal to a specific audience or market. The speaker compares this dilemma with their past experience in advertising, where creating content for targeted audiences was more straightforward but less fulfilling creatively. This comparison underscores the idea that while being commercially successful is important, maintaining one’s artistic voice can be even more crucial for long-term satisfaction and personal growth as an artist.

M. J. Rose is a well-established author known for her work in the realm of fiction and historical novels. She has gained recognition not only for her writing but also for her insights into the craft of storytelling and navigating the complexities of publishing in contemporary times. Her reflections on balancing commercial success with creative authenticity provide valuable perspectives for aspiring writers facing similar challenges.