" I always recommend, if you can, to patent or protect whatever your idea is. If you can’t, you have to make your best judgment. Sometimes people don’t get anywhere because they sit on something, so afraid to reveal it. And yet, in the reverse, sometimes if you expose something too widely, you can risk losing it. "
- Lori Greiner

The quote suggests that it’s advisable to protect your ideas through patents or legal means if possible. However, when protection isn’t feasible, one should rely on their judgment about how and when to disclose an idea. It warns against keeping ideas secret out of fear, as this can prevent progress and success. On the other hand, over-exposure without proper protection might lead to losing credit for your innovation.

The deeper meaning implies a delicate balance between safeguarding intellectual property and sharing ideas openly. Excessive caution in revealing an idea can stifle creativity and growth because collaboration and feedback are crucial for development. Conversely, premature exposure of an unsecured concept can result in others capitalizing on it without recognition or reward for the original creator. Thus, the quote encourages a thoughtful approach where creators must weigh the risks and benefits of disclosure against potential rewards.

Lori Greiner is an American inventor known for her numerous inventions and appearances as a prominent panelist on the television show "Shark Tank." Her experience in bringing products to market and navigating the complexities of intellectual property underscores the wisdom encapsulated in this advice.