" How do you recruit a player if you don’t really know what it is that you are trying to do? How do you convince a player of the way you want to play if you don’t have clarity yourself over why you want to do it? "
- Mikel Arteta

The quote underscores the importance of clarity and purpose when recruiting players or influencing team dynamics. It suggests that without a clear understanding of one's goals and methods, it becomes extremely difficult to convince others—such as new recruits—to align with those objectives.

On a deeper level, this statement highlights the necessity for leaders to have a well-defined vision before embarking on any significant endeavor. Without clarity about what is being pursued and why it matters, attempts at inspiring or guiding others are likely to falter. This principle applies not only in sports but also across various fields where leadership and teamwork are crucial. A leader must first establish a clear and compelling vision for themselves before they can effectively communicate and execute that vision with their team.

The quote is attributed to Mikel Arteta, the Spanish football manager and former player who currently manages Arsenal Football Club. Known for his analytical approach to the game, Arteta emphasizes the importance of strategy and understanding in leadership roles within sports management. His insights reflect a broader perspective on how effective communication and clear objectives can drive success in team environments.