In the given statement, Oliver Luck references a book called "Freakonomics," written by two economics professors. The book delves into various phenomena and explores unconventional ways of thinking about them. It aims to challenge common assumptions and provide fresh perspectives on issues ranging from education to crime rates.
The quote highlights the importance of questioning traditional beliefs and examining underlying causes rather than surface-level explanations. By presenting unique insights and empirical evidence, "Freakonomists," as coined by Steven Levitt and Stephen Dubner, demonstrate how applying economic principles can reveal surprising truths about society. This approach encourages readers to think critically about everyday situations and consider alternative viewpoints that may not be immediately apparent.
Oliver Luck is a former professional American football player who had a successful career in the NFL before becoming an executive in various sports organizations. His reference to "Freakonomics" shows his interest in unconventional thinking, particularly within the context of economics and its broader applications to societal issues.