In simple terms, the speaker is explaining why their products are of high quality and priced reasonably by stating that they do not sell their goods through wholesale channels. This approach ensures a direct relationship between the company and its customers, allowing for better control over product quality and pricing.
The deeper meaning behind this statement suggests a philosophy centered on maintaining integrity in business practices. By avoiding wholesale distribution, the speaker implies an emphasis on keeping production and sales processes transparent and controlled. This strategy allows companies to retain more oversight over their products, ensuring they meet high standards without compromising on cost efficiency. It also helps in establishing a closer connection with consumers, fostering trust and loyalty through consistent quality and fair pricing.
The quote is attributed to James Jebbia, the founder of the renowned fashion retailer Supreme. Jebbia is known for his unique approach to retailing that emphasizes exclusivity, control over brand image, and direct engagement with customers. His perspective reflects a broader business strategy aimed at maintaining high-quality standards while avoiding common retail practices such as widespread distribution through wholesalers or large retailers.
