" For the most part, someone who is in love with mechanical watches is not going to decide to wear a smartwatch over a mechanical watch. "
- J. J. Redick

In simple terms, the statement reflects a sentiment that individuals who have a strong affection for traditional mechanical watches are unlikely to switch their preference to smartwatches simply because they admire and appreciate the intricate craftsmanship and timeless appeal of mechanical timepieces. These enthusiasts find joy in the tactile experience of winding a watch or listening to its delicate ticking sounds, which adds a unique charm to the act of telling time.

This quote delves deeper into the broader concept of technological versus traditional preferences, suggesting that people who have a deep appreciation for classic and handcrafted items often resist the allure of modern technology. Mechanical watches are seen as more than just tools; they represent artistry, heritage, and personal style. Those passionate about mechanical watches typically view them not only as functional devices but also as symbols of elegance and sophistication. The emotional connection to these timepieces can be so strong that it overshadows the practical benefits or conveniences offered by newer technology like smartwatches. This preference underscores a broader human tendency to value craftsmanship, history, and personal touch over the efficiency and innovation of modern gadgets.

J. J. Redick is known for his insights into consumer behavior in relation to luxury goods and technological trends. As an expert in this field, he has observed and analyzed how people form attachments to certain products based on their unique characteristics and emotional significance, rather than solely on functionality or convenience. His work often highlights the enduring appeal of traditional items despite the rapid advancements in technology.