" For a businessman like me, smartphones are a lifeline. I use the device to watch promos of my films, songs, and videos. There are days when I end up spending as much as five hours on the phone. "
- Bhushan Kumar

In today's digital age, smartphones have become indispensable tools for many professionals, including businessmen like Bhushan Kumar. For him, these devices serve as a lifeline that keeps him connected with his business world at all times. He uses them extensively to monitor and promote his films, songs, and videos, often spending up to five hours daily on the phone.

Beyond its surface-level meaning, this statement highlights the profound impact of technology on modern-day business operations. It underscores how smartphones have transformed not just communication but also marketing strategies for entrepreneurs who need to stay connected with their audience constantly. This reliance on mobile devices reflects a shift in how businesses are conducted and marketed, emphasizing real-time engagement and instant accessibility that can significantly influence consumer interaction and brand awareness.

Bhushan Kumar is the CEO of T-Series Films & Music, one of India's largest music record labels and film production companies. His words reflect his deep understanding of leveraging technology for business growth in a highly competitive market where constant connectivity and digital presence are crucial elements of success.