" Fairy tales are with us day in and day out, not just in commercials, but references in the theater, movies, museums, schools, etc. "
- Jack Zipes

In our daily lives, fairy tales are omnipresent, weaving their magic through numerous facets of society beyond just advertisements. They permeate various cultural and educational platforms such as theater performances, movies, museums, and classrooms. This presence underscores how deeply ingrained these stories are in shaping our collective imagination and narrative understanding.

The quote delves deeper into the pervasive influence of fairy tales on contemporary culture. These age-old narratives serve not only as entertainment but also as a medium for exploring complex themes such as morality, societal norms, and personal identity. Through their constant references across different media and institutions, fairy tales continually evolve and adapt to reflect current issues and values, making them relevant tools for critical thinking and social commentary in the modern world.

Jack Zipes is an eminent scholar who has extensively researched and written about the significance of fairy tales in literature and culture. His work highlights how these stories have enduring appeal and relevance, influencing both our personal development and broader societal discourse.