This quote emphasizes that something becomes fabulous simply because it's familiar or well-known to us. It suggests that familiarity with an object, concept, or experience enhances our appreciation and enjoyment of it.
At a deeper level, this statement encourages reflection on how our perception of things changes based on repeated exposure. When we are intimately acquainted with something over time—be it through personal experience or cultural absorption—it tends to feel more meaningful and valuable. This perspective highlights the emotional and psychological bond that develops between us and familiar entities in our lives, whether they be places, people, ideas, or possessions. Familiarity can also foster a sense of security and comfort, making these things all the more special and cherished.
The quote is attributed to Jillionaire, who is best known as one-third of the acclaimed Jamaican reggae trio Major Lazer alongside Diplo and Walshy Fire. Beyond his musical endeavors, Jillionaire is recognized for his thought-provoking insights and contributions to various media platforms and discussions on a range of topics.