" Entrepreneurs must be practical experts. They needn’t set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves. "
- Simon Sinek

Entrepreneurs are practical problem-solvers who prioritize finding solutions over becoming experts in a particular field. This means that rather than immersing themselves solely in the technicalities or minutiae of their chosen industry, they focus on identifying and addressing real-world issues or pursuing broader goals that transcend individual interests.

The deep meaning behind this statement lies in the idea that innovation and entrepreneurship are most effective when driven by a desire to make a significant impact. Entrepreneurs should be motivated not just by personal gain but by a cause or purpose that resonates with them on a deeper level. This approach encourages entrepreneurs to empathize with their target audience, understand their needs more thoroughly, and develop solutions that genuinely benefit people rather than merely capitalizing on trends or gaps in the market. By concentrating on solving problems or pursuing meaningful objectives, entrepreneurs can create ventures that are not only successful but also socially impactful.

Simon Sinek is an American author, motivational speaker, and leadership expert known for his inspiring talks on business leadership and organizational behavior. His insights often revolve around how leaders inspire action by communicating in a way that resonates with their audience’s emotions and values. With books like "Start with Why" and numerous TED Talks, Sinek has become widely recognized for promoting the idea that understanding one's purpose is key to success and fulfillment in both personal and professional endeavors.