" Effectiveness comes from those qualitative things that give you the ability to network, communicate, and lead people toward an outcome they can’t see. "
- Lynn Good

Effectiveness in achieving goals often stems from intangible qualities that enable individuals to connect with others on a personal level, facilitate communication across various groups, and inspire people towards a vision that may seem unclear at first. These abilities go beyond simple technical skills or knowledge; they encompass interpersonal traits like empathy, leadership, and the capacity to articulate complex ideas in ways that resonate with different audiences.

The deeper meaning of this statement lies in recognizing the importance of human connection and visionary thinking in driving progress and success. It suggests that true effectiveness is not solely about achieving tangible results but also about fostering an environment where people can work together towards a common goal, even when that goal is abstract or difficult to define initially. This perspective highlights the significance of leadership qualities such as empathy, communication, and vision, which are crucial for inspiring teams and guiding them through challenging times.

The quote comes from Lynn Good, who has extensive experience in the energy industry. As CEO of Duke Energy—one of the largest electric power holding companies in the United States—she has demonstrated a strong commitment to leadership and effective communication within her organization. Her insights reflect the importance of interpersonal skills and visionary thinking in today's complex business environment.