The statement describes Die Antwoord as a raw and untamed rap collective originating from an imagined dark and mysterious part of Africa. This imagery sets up expectations that the group embodies wild, primal energy and unconventional artistic expression.
By characterizing Die Antwoord with such stark and dramatic language, Watkin Tudor Jones emphasizes the band's uniqueness and avant-garde style within the music industry. The reference to a "dark and deep" region of Africa serves not only as an intriguing backdrop but also underscores the group's resistance against conventional norms and their willingness to challenge societal expectations. This portrayal is meant to captivate audiences with its dramatic flair and unconventional narrative, setting Die Antwoord apart from other acts by positioning them in a realm that defies traditional categorization.
Watkin Tudor Jones, one of the founding members of Die Antwoord, has played a pivotal role in shaping the group's distinctive style and persona. As an artist deeply rooted in South African culture yet drawing inspiration from diverse global influences, he aims to blur boundaries between reality and fiction through his work. His statement encapsulates this ethos by creating a vivid image that transcends geographical and cultural limitations, reflecting the band's mission to break free from conventional constraints and redefine artistic expression.