" Deflation is defined as a general decline in prices, with emphasis on the word ‘general.’ "
- Ben Bernanke

The statement highlights that deflation involves a widespread decrease in prices across an economy. This broad reduction distinguishes it from temporary or localized price drops, emphasizing its impact on overall economic conditions.

To fully grasp the significance of this definition, one must consider how deflation can affect various aspects of an economy beyond mere price changes. When prices generally decline, consumers might delay purchases in anticipation of further reductions, which can lead to decreased consumer spending and lower demand for goods and services. This delayed consumption can then cause businesses to reduce production or lay off workers, exacerbating economic slowdowns. Additionally, deflation increases the real value of debt, making it harder for borrowers to repay their loans, thus potentially causing financial stress among households and firms.

Ben Bernanke, a renowned economist, is known for his expertise in monetary policy and has held key roles in shaping U.S. economic policies. As former Chairman of the Federal Reserve, he played significant roles during critical economic periods like the Great Recession, focusing on understanding and mitigating the effects of deflation among other financial challenges.