" Deciding taste is egotistical, but that’s how taste is established, by somebody having the courage to say, ‘I don’t want to sell that.’ "
- Stanley Marcus

In today's world of diverse tastes and opinions, it can often feel challenging to assert one’s own preferences without appearing self-centered or arrogant. This statement by Stanley Marcus suggests that establishing personal taste involves a certain level of confidence and determination, even if others might view it as egotistical. It implies that in the face of numerous options and varying public opinion, having the courage to choose what aligns with your own sense of style or preference is essential.

The deeper meaning behind this quote highlights the importance of individuality and self-confidence in defining one's tastes. By asserting our personal preferences and standing firm against the pressure to conform or cater to mass appeal, we contribute to a richer cultural tapestry that values diversity and authenticity. This act of choosing what resonates with us personally not only shapes our own experiences but also influences others who may be inspired by our convictions. Marcus suggests that dismissing something because it doesn’t align with one's taste is an essential step towards creating meaningful connections with the things we truly care about.

Stanley Marcus was a prominent American retailer and businessman, known for his influential role in fashion and culture during the mid-20th century. As the president of Neiman Marcus from 1954 to 1975, he transformed it into one of America's most prestigious luxury department stores, renowned for its exceptional customer service and unique product selection. His insights on taste and style reflect his broader philosophy about embracing individuality and standing out in a crowded marketplace, which resonates deeply with both business leaders and everyday consumers alike.