Culture can be thought of as an invisible force that surrounds us and influences our daily lives without us even realizing it. It shapes how we think, behave, and interact with others. Just like air, culture is everywhere and essential to our existence; yet, much like the air we breathe, it often goes unnoticed until we are acutely aware of its presence.
The deeper meaning behind this quote lies in recognizing that culture permeates every aspect of life, influencing everything from personal values and beliefs to societal norms and institutions. It is a complex web of traditions, behaviors, and shared understandings that define who we are as individuals and as communities. By comparing culture to the air we breathe, Josh Fox highlights its ubiquitous nature and indispensable role in shaping our identities and experiences. Culture not only molds us but also provides a context within which we interpret and make sense of the world around us.
Josh Fox is an American director and activist known for his work on environmental issues, particularly against hydraulic fracturing or fracking. His documentary films have been instrumental in raising awareness about the impacts of industrial activities on natural environments. Beyond filmmaking, he has used various platforms to advocate for cultural and ecological sustainability, emphasizing the importance of preserving both our physical landscapes and the cultural heritage that binds communities together.