" Creativity requires novelty. Imagination is all about counterfactuals and untested possibilities that don’t yet exist. "
- Maria Konnikova

Creativity demands something new and different from what currently exists; it thrives on ideas that break away from the ordinary. According to Maria Konnikova, imagination plays a crucial role by enabling us to envision scenarios or possibilities that are yet untested or even non-existent in reality. This allows for endless exploration of potential futures and alternative realities.

Beyond its surface meaning, this quote highlights how creativity and imagination work together to challenge established norms and push boundaries. By exploring counterfactuals—what might have been had circumstances been different—we can better understand our current situation and find innovative solutions. Imagination serves as a testing ground for ideas that may seem impossible or impractical at first glance but could eventually lead to groundbreaking discoveries. This process encourages us to think beyond the confines of what is known, fostering an environment where novel concepts can flourish.

Maria Konnikova is a psychologist and author whose work often focuses on understanding human behavior through the lens of psychology and science. She frequently explores topics related to decision-making, critical thinking, and creativity, contributing valuable insights into how these elements shape our daily lives and influence societal progress.