" Creativity is always intense. "
- Neil Blumenthal

Creativity often involves a high level of energy and focus, reflecting the idea that it requires intense effort and passion to bring new ideas or concepts into existence. This notion suggests that creative processes are rarely casual or effortless; instead, they demand significant mental engagement and emotional investment.

Delving deeper into this concept reveals that creativity is not just about producing something unique but also about transforming one's mindset and pushing boundaries. It implies that the act of being creative is intrinsically linked to personal growth and challenge. When individuals engage in creative work, they often confront their own limitations and explore uncharted territories within themselves, which can be both exhilarating and demanding. This intensity stems from the need for constant innovation and the pursuit of novel solutions to problems or artistic expressions.

Neil Blumenthal is a co-founder of Warby Parker, an eyewear company known for its innovative business model and commitment to social responsibility. His insights into creativity reflect his experience in building a successful enterprise that challenges traditional retail practices while staying true to a creative vision.