" Consumers need more insight into the goods and services they purchase. Businesses need to produce those goods and services more sustainably. "
- Arancha Gonzalez

Consumers today are increasingly interested in understanding where their goods and services come from and how they were produced. This means wanting more transparency about the products they buy, such as knowing whether the materials used are sustainable or if there was fair labor treatment involved. Similarly, businesses are being encouraged to adopt practices that ensure their operations do not harm the environment and contribute positively to society by reducing waste and emissions.

On a deeper level, this quote highlights a growing shift in consumer behavior towards sustainability and ethical consumption. As people become more aware of environmental issues like climate change and social concerns such as worker rights, they are demanding higher standards from companies. This trend is driving businesses to innovate and develop products that meet these expectations while also benefiting the planet and its inhabitants. The push for sustainable practices not only addresses immediate societal needs but also opens up new market opportunities and sets a precedent for future business models.

Arancha González is a highly respected international trade expert who has held influential positions, including serving as Executive Director of the International Trade Centre (ITC) and Deputy Minister for Foreign Affairs and Cooperation in Spain. Her insights often focus on how global commerce can be made more equitable and sustainable, reflecting her commitment to bridging economic development with environmental protection and social justice.