" Communicators need to figure out how well do they engage people, and they should not talk one word longer than people are engaged. "
- Andy Stanley

Effective communicators must gauge how well they hold their audience's attention and recognize when it’s time to stop speaking. This means understanding the delicate balance between engagement and overstepping, ensuring that every word contributes meaningfully until the moment the audience starts to lose interest.

Beyond its surface-level interpretation, this advice underscores a broader principle in communication: clarity and relevance are paramount. A communicator should aim to convey their message succinctly and powerfully, avoiding unnecessary elaboration that might dilute or obscure the core points. By adhering to this rule, speakers not only maintain engagement but also ensure that their message is received clearly and remembered effectively. This approach reflects a deep respect for the audience’s time and attention, recognizing that brevity can be more impactful than verbosity.

Andy Stanley is an American pastor, speaker, and author known for his insights on leadership and communication. His work often focuses on practical applications of biblical principles in everyday life, making him a respected figure in both religious and secular circles. His emphasis on effective communication resonates widely because it transcends religious contexts to offer valuable advice for anyone seeking to improve their speaking skills.