" CIOs have earned a strategic seat at the table, but now they’ve got to hold that seat – and the only way they can do that is to converse in the language of business value and business benefits and business outcomes that all align perfectly with the strategic agenda of the company. "
- Mark V. Hurd

In today’s business environment, Chief Information Officers (CIOs) have gained recognition as crucial members of top management teams. However, this elevated status requires them to consistently prove their worth and maintain a strategic presence within these high-level discussions. To do so effectively, CIOs must communicate the value and impact of technology initiatives in terms that resonate with the broader business goals and objectives of the organization.

The deeper meaning behind this statement underscores the importance of aligning technological advancements and digital strategies with overarching company aims. It suggests that merely having a seat at the executive table is not enough; CIOs need to demonstrate how their decisions and innovations contribute directly to achieving the strategic goals set by the business, such as increasing revenue or enhancing customer satisfaction. This involves understanding and articulating the broader implications of technology beyond its technical aspects, thereby making it relevant and compelling for non-technical stakeholders.

The quote is attributed to Mark V. Hurd, a renowned business leader known for his roles at both Hewlett-Packard Company (HP) and Oracle Corporation. As CEO of HP and later as Chairman of Oracle, Hurd was instrumental in transforming these organizations through strategic use of technology and by emphasizing the alignment between IT initiatives and corporate objectives. His insights highlight the necessity for CIOs to adopt a business-first approach when integrating technology into an organization's strategy.