Yves Behar : (4)

" The notion of ‘reduce and refine’ is one I’ve pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. " - Yves Behar

" The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed – and truly delightful – to consumers? Remove all the extraneous stuff. " - Yves Behar

" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. " - Yves Behar

" I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime. " - Yves Behar