Yael Cohen : (5)

" I was going to be a doctor since I was three, so I was pre-med in college. Everything I did, every class I took, pointed toward the ‘holy M.D.’ Friends were taking wine-tasting classes, studying human sexuality, or redefining their views of the world in poli-sci, and I was memorizing anatomy and crying over o-chem. " - Yael Cohen

" I’m pretty sure my mom is the only person on the planet who thinks that she got cancer so that I could find my calling in life, but as I started to build this company, all my years of useless education, random jobs, and weird interests merged into this serendipitous moment. " - Yael Cohen

" Our parents, loved ones, and friends are getting cancer. So we need to know how to care for them, support them, and understand what the hell is going on. I don’t think it’s that hard to reach them: you have to go where they are – online. You have to speak their language – humour, wit, and edge. And you have to be honest, authentic and bold. " - Yael Cohen

" We get so obsessed with our body, but when you have cancer, you forget your mind and your soul and your relationships are all affected. We will continue to build on and create more resources on topics like, ‘How do you talk about cancer?’ " - Yael Cohen

" I spend time on campaign creation and implementation, anything from sitting down with the agency or with creative companies. I also meet with supporters. We’ve been really lucky to have various high-profile supporters. " - Yael Cohen