Steve Mollenkopf : (2) " Every major car company is trying to figure out, ‘How do I deploy the Internet into the car? How do I get cars to talk to each other? How do I get more safety? How do I get the ownership experience to change dramatically as a result?’ " - Steve Mollenkopf " In the chip business, our higher-tier products are actually becoming more expensive because more and more of the functionality of the phone comes into the chip itself. So we have been grabbing content on the phone at a time when the phone is becoming more and more like a PC in terms of things it can do. " - Steve Mollenkopf