Steve Jobs : (6)

" Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don’t have to study physics to understand the laws of motion to drive a car. You don’t have to understand any of this stuff to use Macintosh. " - Steve Jobs

" We hire people who want to make the best things in the world. " - Steve Jobs

" For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. " - Steve Jobs

" Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. " - Steve Jobs

" And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here. " - Steve Jobs

" Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply. " - Steve Jobs